itemmark

Terms of service

Last updated 11 September 2026

Draft. These pages are not final: the company name, registered address and governing law still have to be filled in, and a lawyer should read them before anyone relies on them.

This is the agreement between you and REPLACE_ME — registered company name (“we”) for using Itemmark. Opening an account means you accept it. It is written to be read, not to be impenetrable; if anything here is unclear, ask us before you agree to it.

What we provide

Itemmark manages GS1 Digital Link QR codes for your products: you tell us what each GTIN should resolve to, we publish that to a resolver, and codes you have printed answer accordingly. Your plan sets how many products, custom domains and team members you may have. Scans are unlimited on every plan, including the free one.

The resolver is deliberately built to keep answering even when the rest of the service is down, because a code on a pack cannot be recalled. We still do not promise uninterrupted service, and nothing here is a service level agreement unless we have signed one with you separately.

Your account

Keep your credentials to yourself; you are responsible for what happens under your account. Tell us promptly if you think someone else has got into it. You must be old enough to enter a contract where you live, and if you are agreeing on behalf of a company you must be entitled to bind it.

Your data stays yours

Your catalogue, your links, your branding and your scan history belong to you. We claim no ownership of them. We use them only to run the service for you — to resolve your codes, show you your analytics, and keep backups. You can export your data and you can delete it. What we do with personal data is set out in our privacy policy.

What you are responsible for

You are responsible for the accuracy of what your codes say. If a code of yours resolves to ingredient, allergen, safety or recycling information, the correctness of that information is yours to stand behind, not ours. We do not check it and we cannot.

You agree not to use Itemmark to:

  • point codes at malware, phishing pages, or anything unlawful;
  • impersonate another brand, or claim a GTIN that is not yours to use;
  • mislead people about what a product contains or where it came from;
  • break the service on purpose, or work around your plan’s limits.

We may suspend an account that is doing any of these, and we will tell you why.

A GTIN cannot be reused

Once you have downloaded a code for a GTIN, that GTIN is fixed and cannot be edited or reassigned to a different product. This is not a limitation we chose for convenience: the code may already be printed on packaging in a warehouse, and letting it quietly come to mean something else would be worse than refusing. Where a product genuinely changes, create a new one.

Paying

Paid plans are billed in advance, monthly or yearly as you choose, and renew until you cancel. Cancel whenever you like — your plan runs to the end of the period you have paid for, and we do not refund part-periods unless the law says we must. If we change prices we will give you notice before your next renewal, and you can cancel instead of accepting.

If payment fails we may downgrade the account. Your codes keep resolving; the limits of the free plan apply to what you can change.

We are not GS1

Itemmark is not affiliated with, endorsed by, or certified by GS1. GTIN and GS1 Digital Link are standards published by GS1 (opens in a new tab). Obtaining GTINs that are genuinely yours, and any GS1 membership that requires, is between you and GS1.

Ending it

You can close your account at any time from the portal. We can end this agreement if you break it materially and do not fix it within 30 days of us asking, or immediately where the breach is serious. If we discontinue the service, we will give you at least 90 days to export your data and move your codes elsewhere, because printed codes take time to replace.

The legal part

The service is provided as it is. To the extent the law allows, we exclude implied warranties, and we are not liable for indirect or consequential loss, lost profits, or lost data. Where we are liable, our total liability is limited to what you paid us in the twelve months before the claim. Nothing here excludes liability that cannot lawfully be excluded.

This agreement is governed by the laws of REPLACE_ME — state or country, and disputes go to the courts there. If any part of it is unenforceable, the rest still stands.

Changes

We may update these terms. If a change matters, we will tell account holders before it takes effect and change the date at the top. Continuing to use Itemmark after that means you accept the new version. Questions go through the contact form, which needs an account so we can see which one you are asking about.